Even the best performance marketer is only as good as the tools they use. Here’s a list of the top 10 tools that help professionals plan, execute, and optimize high-performing campaigns.
1. Motion or CapCut
Create scroll-stopping video ads quickly. Great for reels, UGC videos, and performance creatives.
2. Canva Pro
Fast and effective graphic design for carousels, story ads, static banners, and more.
3. Unbounce / Swipe Pages
Build conversion-focused landing pages without coding. Test variants easily.
4. Meta Ads Manager & Google Ads
The base platforms to run your paid campaigns. Offers advanced targeting, A/B testing, and more.
5. GA4 + Triple Whale or Hyros
Track user journey across channels. Get real attribution insights.
6. Hotjar / Microsoft Clarity
Understand how users behave on your site with heatmaps and session recordings.
7. Klaviyo / ConvertKit
Automate email campaigns, build flows, and segment your users.
8. ManyChat / WhatsApp Cloud API
Automate WhatsApp flows and chatbots for lead gen, cart recovery, and support.
9. AdSpy & SimilarWeb
Spy on competitor ads and discover what creatives or offers they’re running.
10. Notion / ClickUp
Manage your campaigns, client tasks, and SOPs all in one place.
Bonus: ChatGPT + SurferSEO
Generate optimized copy, headlines, and blog content quickly.
Conclusion: The right tools can 10x your output and results. Set up your performance marketing tech stack today and work smarter, not harder.